How to Keep Your Squarespace Website Fresh and Engaging
Keeping your Squarespace website fresh and engaging is key to returning visitors. A well-maintained site shows your audience you’re active and invested in your business. The good news? Making updates that make a difference can be done is small increments. Here are a few simple ways to keep your Squarespace site looking its best.
Update Your Homepage Regularly
Your homepage is the first thing visitors see, so keep it current. Swap out outdated images, refresh seasonal banners, and highlight new services, promotions, or blog posts. Small updates can have a big impact.
Add Fresh Content
Squarespace makes it easy to add a blog or portfolio section. Sharing updates, tips, or behind-the-scenes content is a great way to engage your audience. If blogging feels overwhelming, start small. A monthly update or a quick article highlighting your latest work is enough to keep your site lively.
Check for Broken Links
Broken links can frustrate visitors and hurt your SEO. Use Squarespace’s built-in tools or free online checkers to scan for links that no longer work. Fixing these takes just a few minutes but significantly improves the user experience.
Optimize Your Images
Large images can slow down your site, driving visitors away. Squarespace automatically resizes images for different screen sizes, but you should still check file sizes before uploading. Compressed images load faster, making your site feel modern and professional.
Keep Your Contact Info Up to Date
If your address, phone number, or email changes, update it immediately. For West Seattle businesses, consider adding a local map or a “Contact Us” button that links directly to your Squarespace scheduling tool.
Test Your Site’s Navigation
Navigation should be simple and intuitive. Take a moment to click through your site like a visitor. Is it easy to find what they’re looking for? If not, consider renaming menu items or consolidating pages to improve the experience.
Leverage Squarespace’s Built-In Features
Squarespace offers plenty of built-in tools to keep your site fresh. Use announcement bars for limited-time offers, integrate your Instagram feed to show off your latest posts, or enable email signups to grow your newsletter list.
WebCami is Here to Help!
A fresh and engaging Squarespace website keeps your audience interested and shows you care about their experience. You can ensure your site stays relevant and professional with just a few regular updates.
Do you need help making updates or keeping your site fresh? Contact me today for expert Squarespace support tailored to your West Seattle business.
